She was never very sporty but realised that if she tried to think differently about the challenge ahead, and use her intelligence, she might be more successful. That morning it worked. She made it into the water, swam the sea course, rode the 180 kilometre bike and finished by running the marathon. She crossed the finish line in under 11 hours and, in the process, started a whole career change. That was her light bulb moment. 

From 15 years in Corporate and Crisis Communications Josephine then spent five years retraining (you have to take a MSc in Psychology, an MSc in Sport and Exercise Psychology and then 3 years in supervised practice) and gained her Chartered Sport and Exercise Psychologist title in 2018.